10 Ways E-Learning Maximizes ROI

This is from LearnDash and I thought it was worth re-posting in case you haven’t seen it.

learning infograph


Every Picture Tells a Story….or not!

Here is a simple little e-learning module I created.  The original intent was to demonstrate how to use layers and states in Articulate Storyline.


I showed this during a recent ASTD monthly session to over 40 people.  One of the key takeaways, for me, was how engrossed and captivated the audience was in doing the exercise.

I purposely did not include any visuals or photos or images or anything other than text and basic buttons because I didn’t want to detract from the lesson of learning about layers and states.

These folks thought the content and approach was compelling, interesting, engaging, and they loved going through the exercise.  And, they said they actually learned something!

I asked them, “did the fact that there were no visuals bother you?”

Many folks said things like, “I didn’t even notice.”; “I created the visuals in my head.”; “I liked that there were no visuals, it allowed me to stay focused and create the scene myself.”; “It didn’t bother me.”

There is so much emphasis in our (e-learning) community about images (use visuals in place of text) and pictures (do we use real people, characters, or silhouettes?).  Yes, there is a lot of talk about scenarios and stories but what I witnessed, from my little non-scientific session, is just how powerful the story really is and all the other “stuff” can make a good story better but it won’t make bad story (or no story) good.

Feel free to download the exercise and tell me your thoughts.  (You should download all the files as listed to ensure it runs properly).

(note: the content for this exercise was found on the internet.  I don’t remember where and I didn’t record where because I didn’t think it would get this far.  I’m happy to give credit and/or take it down if whomever owns it wants me to.)

You Better Think

Do you remember that 60’s song from Aretha Franklin, “Think”?

That song pops in my head every time someone asks me “What makes good e-learning?”

e-Learning should make people think.

That’s where the Aretha Franklin connection comes in, but there’s one more piece that’s required for “good” e-learning: feel.

Good e-learning makes people think and feel.

There is lots of e-learning out there that makes people think.

It gives them something to differentiate, reason, conceptualize, create, decide, deduce, infer, discern, judge, speculate, act, form, do, etc.

But, too often, those “somethings” are in the form of “tests” or “quizzes” provided after a bunch of information has been passively provided in the form of bullet points, talking heads, voice overs, captions, etc., that the “learner” reads/watches/listens to.

What is really being tested is the ability to remember for a few minutes what was read/watched/listened to.  The “thinking” involved is trying to remember what you just read/watched/listened to in order to correctly answer the question so that you can get credit for having taken the e-learning.

That’s okay if your goal is to:

  1. Ensure someone can remember something for 5 minutes
  2. Give a check mark for completing a course.

But if you want people to really learn something, you have to inject a “feel” component into the mix.  You need to get people emotionally attached to what it is you want them to learn.

We’re probably all familiar with the terms “interesting” and “engaging”.  That’s usually high on the list of someone requesting e-learning.  “Make it interesting!”  “Can you make it like a game?”  “Put lots of graphics and pictures in it.”  “Make it interactive.”

What the requester is saying is, “I want the learner to have an emotional attachment.”

What the requester is really saying is, “I want the learner to only have a “feel-good” emotional attachment.”

But is that the way we learn in the real world?  Do we do our best learning when there is no risk involved in our choices, where there are no consequences to our actions, when every step in a task is performed flawlessly – and we know it before we go to the next step?

Performing in the real world is fraught with emotions that aren’t all “feel-good”.  We get annoyed, confused, hurt, upset, frustrated, perplexed, exasperated, shocked – all valuable emotions in the quest to learn something.

It is what makes the learning stick!  We remember when we blew up the lab because we mixed the wrong chemicals.  We remember when the movie didn’t show on time because we didn’t have the lamp in the projector.  We remember when the computer didn’t boot because we plugged the RAM in the wrong socket.

So, having all the “feel-good” emotions are necessary – you want your e-learning to be interesting and engaging – but good e-learning needs to contain the not-so-feel-good emotions, too.

After all, isn’t that how real learning happens?

Think about it.

Until next time…